Various Logos
Logos I’ve developed over the years for clients.
Reach Mobile
MY ROLE
Establish visual identity including logo, color palette, typography, and photography art direction
IMPLEMENTATION
Designs were implemented by Reach’s in-house designer
Reach was launching a new cell service and were in need of a differentiated brand identity. The brand needed to appeal to American millennials who are sick of store fronts and not only want a turn-key cell service, but also want to give back.
I was brought in as a contractor to tackle the branding. I concepted and established the brand over the course of 8 weeks.
EARLIER EXPLORATIONS
Invincible
MY ROLE
Establish visual identity including logo, color palette, and typography
IMPLEMENTATION
Designs were implemented by Invincible’s founder who also built out the illustration system
Invincible’s founder was looking for light branding for a product that aims to serve schools and families who have Type 1 Diabetes to help build their confidence about managing Diabetes.
EARLIER EXPLORATIONS
Country Chef
MY ROLE
Establish visual identity including logo, color palette, and typography
IMPLEMENTATION
Designs are not yet implemented
Country Chef creates delicious comfort food, available to customers in markets across the country. The existing brand and collateral were dated and weren’t connecting with their desired demographic, making it harder to attract new customers. The brand needed to feel gourmet and nostalgic, small batch, and steeped in tradition without feeling outdated. It needed to balance classic and timeless with modernity.
