When tasked with creating a direct mail print piece promoting Go Ahead's new Food & Wine Tours, I wanted to take a unique and authentic approach. Drawing from the classic ingredients of each country featured, I created lettering that aimed to capture France, Spain, Italy, Belgium and Germany. To accompany the lettered country names, I sourced ingredients, dishes, and settings that felt true to the country. All the lettering was done on-site.

The printed booklet features these photographed scenes accompanied by facts about the region. Perforated postcards come with the booklet, showing the tabletop scene on one side and regionally-specific content on the back, such as tapas recipes for Spain.

This print piece was a part of a larger campaign promoting the Food & Wine Tours which included a video, landing page, email marketing campaign, and social media campaign.

Lettering, art direction, and design by Jenna Carando. Photography by Heather McGrath, food styling by Catrine Kelty. Copy by Jessie Rogers. Creative Direction by Bryant Ross. Created while working as a part of the Brand Team at Go Ahead Tours.

  Print piece accompanied by four postcards highlighting the countries visited on Go Ahead's Food & Wine Tours.

 

Print piece accompanied by four postcards highlighting the countries visited on Go Ahead's Food & Wine Tours.

  Italy, lettered using flour.

 

Italy, lettered using flour.

  France, lettered with Herbs de Provence.

 

France, lettered with Herbs de Provence.

  Spain, lettered with Paprika.

 

Spain, lettered with Paprika.

  Belgium & Germany, lettered with Caraway Seeds.

 

Belgium & Germany, lettered with Caraway Seeds.

  Italy postcard.

 

Italy postcard.

  France postcard.

 

France postcard.

  Spain postcard.

 

Spain postcard.

  Belgium & Germany postcard.

 

Belgium & Germany postcard.