Jenna Carando
Italy_Food+Typography_Jenna+Carando.jpg

Food & Wine

 

Introducing travelers to new ways to taste local culture.

When tasked with promoting Go Ahead's new Food & Wine Tours, I took a unique and authentic approach. Drawing from the classic ingredients of each country featured, I created lettering that aimed to capture France, Spain, Italy, Belgium and Germany. To accompany the lettered country names, I sourced ingredients, dishes, and settings that felt true to the country. 


Art direction, lettering & design

Jenna Carando

Creative Direction

Bryant Ross

Copy

Jessie Rogers

Created while working as a part of the Brand Team at Go Ahead Tours.

Photography

Heather McGrath

Food styling

Catrine Kelty


jenna carando_go ahead tours

The printed booklet features photographed scenes accompanied by facts about the region. Perforated postcards come with the booklet, showing the tabletop scene on one side and regionally-specific content on the back, such as tapas recipes for Spain.

This print piece was a part of a larger campaign promoting the Food & Wine Tours which included a video, landing page, email marketing campaign, and social media campaign.

Print piece accompanied by four postcards highlighting the countries visited on Go Ahead's Food & Wine Tours.

Print piece accompanied by four postcards highlighting the countries visited on Go Ahead's Food & Wine Tours.

Italy, lettered using flour.

Italy, lettered using flour.

France, lettered with Herbs de Provence.

France, lettered with Herbs de Provence.

Spain, lettered with Paprika.

Spain, lettered with Paprika.

Belgium & Germany, lettered with Caraway Seeds.

Belgium & Germany, lettered with Caraway Seeds.