Introducing travelers to new ways to taste local culture.
When tasked with promoting Go Ahead's new Food & Wine Tours, I took a unique and authentic approach. Drawing from the classic ingredients of each country featured, I created lettering that aimed to capture France, Spain, Italy, Belgium and Germany. To accompany the lettered country names, I sourced ingredients, dishes, and settings that felt true to the country.
Art direction, lettering & design
The printed booklet features photographed scenes accompanied by facts about the region. Perforated postcards come with the booklet, showing the tabletop scene on one side and regionally-specific content on the back, such as tapas recipes for Spain.
This print piece was a part of a larger campaign promoting the Food & Wine Tours which included a video, landing page, email marketing campaign, and social media campaign.